13 June 2022 Fashion Lifestyle

Julie Josephine Essentials

In the autumn of 2022, we welcome Norwegian brand Julie Josephine Essentials to Norrmalmstorg 14 in Bibliotekstan.

Julie Josephine creates the perfect garments for the core wardrobe with a focus on comfort and quality. The new store of just under 100sqm will be the brand’s first in Sweden.

Julie Josephine Blystad founded the Julie Josephine Essentials brand in 2016. Her philosophy is to make quality, durable, classically designed garments for women, thereby reducing consumption and thus reducing environmental impact. 

“We’re so excited about opening our first pop-up store in Stockholm. We’ve dreamt about this for a long time, and we look forward to discovering new markets in Scandinavia,” says founder Julie Blystad. 

In addition to sales on digital channels, Julie Josephine Essentials has one physical store in Oslo. 

“We’re delighted that Julie Josephine Essentials has chosen Bibliotekstan for her first store in Sweden. The brand complements our existing range perfectly and strengthens Bibliotekstan’s position as the Nordic region’s leading destination for fashion and premium shopping,” says Emanuel Westin, Head of Business Development, Retail at Hufvudstaden.