22 August 2022 Fashion Sports Lifestyle

Aim’n pop-up

Swedish training brand Aim’n is to open a pop-up store on Norrmalmstorg 1 in Bibliotekstan.

This is the Swedish training brand's first independent store in Stockholm and will open for a few months. Aim’n creates training and leisure clothing for women. 

Halmstad-based Aim’n is a leader in athleisure and has rapidly become everyone’s favourite leisure and training clothing brand. Aim’n was founded in 2014 by Tekla Acs and Helen Van. Their ambition is to empower women through innovative and multifunctional design and enable them to reach their full potential. All design takes place in Sweden and is produced by women for women. 

“We believe in being where our customers are, and it’s so exciting to be able to open a pop-up store in Stockholm in an inspiring environment that suits our brand perfectly. We’ll offer a unique shopping experience with our pop-up concept, help customers find what they need in our range and showcase our long-awaited new pieces. The timing feels right to have Aim’s first pop-up venture here in Bibliotekstan and we look forward to meeting our customers face-to-face,” says Tekla Acs, Co-founder and Creative Director at Aim’n.  

The store opening also marks the launch of Aim’n’s new autumn collection. The collection has a wide range of uses and is characterised by sweat sets, vintage-inspired logos and patterns, as well as soft base garments with a trendy 90s feel. During the release weekend, the newly opened store will celebrate with a DJ and happenings, and customers will be treated to goodie bags, snacks and drinks. 

“We’re delighted to welcome Aim’n to Bibliotekstan. The brand is an ideal complement to our existing health and workout offering and strengthens Bibliotekstan as a shopping destination and meeting place,” says Emanuel Westin, Head of Business Development, Retail at Hufvudstaden.