Diesel opens a flagship store
Diesel, founded in 1978 by Renzo Rosso, is an international lifestyle brand producing a wide-range collection of jeans, apparel, accessories and interiors.
In autumn 2021, we welcome lifestyle brand Diesel to Bibliotekstan. You will find the 180sqm store at Hufvudstaden’s property at Biblioteksgatan 12 in Stockholm. Diesel will offer its full product range including jeans, accessories, and a ready-to-wear collection for both men and women.
Diesel, founded in 1978 by Renzo Rosso, is an international lifestyle brand producing a wide-range collection of jeans, apparel, accessories and interiors with a strong focus and passion on denim. Over the years, Diesel has perfected the art of next level denim, centring its premise on innovative treatments, premium quality and craftsmanship. Each collection carries seasonal interpretations of market trends while keeping its philosophy true to its core: with the slogan For Successful Living, Diesel continues to stand for individuality, passion and self- expression.
The brand today hosts more than 400 stores and 4500 point of sales worldwide.
The arrival of Diesel will be a welcome addition to the other stores in Bibliotekstan. We see this as a further component in Hufvudstaden’s strategy in developing Bibliotekstan into Scandinavian’s leading destination for Swedish and international fashion.
“We’re thrilled that Diesel is choosing Bibliotekstan. The move complements our existing offering and will further strengthen Bibliotekstan as a shopping destination and meeting place”, says Emanuel Westin, Head of Business Development, Retail, at Hufvudstaden.
Bibliotekstan is Stockholm’s top meeting place with the best in international and Swedish fashion together with restaurants and cafés gathered in an inspirational environment.