Houdini

The Swedish brand Houdini turns the world into your very own playground – without negatively impacting it. 

“We want to create better products, challenge accepted norms and change the things that we don’t believe in. That’s when we do our best work.” Those are the words that Houdini uses to describe its award-winning brand – a brand that, since its founding, has always been driven by a strong love for nature and the experiences nature gives us. Houdini uses technical innovation to challenge both the outdoor industry and the textile industry as well as to create sustainable products for an active lifestyle. In the store at Norrlandsgatan 12, you’ll find smart, minimalist activewear for women, men and kids, whether your next adventure is high-speed skiing, an exhilarating climbing challenge or a hike through the backcountry.