02 April 2025 Fashion Health Lifestyle

Stronger to open flagship store in Bibliotekstan

In spring 2025, Swedish activewear brand Stronger will open its first flagship store at Norrlandsgatan 10.

In spring 2025, Swedish activewear brand Stronger will open its first flagship store at Norrlandsgatan 10 in Bibliotekstan, central Stockholm. The 130-square-metre store will serve as a physical extension of the brand’s digital presence, offering a space for inspiring campaigns, exclusive events and a vibrant community experience.

Stronger is a global activewear brand founded to challenge convention and build something greater than a brand. With expressive design, innovative fits and a philosophy that encourages customers to “Escape Ordinary”, Stronger has grown into an international community of active women.

 

– This is more than just a store—it marks the beginning of something bigger. Our first flagship blurs the lines between digital and physical and creates a new kind of engaging experience, says Martin Hansson, CEO of Stronger.

– We are very pleased to welcome Stronger to Bibliotekstan. The brand complements our existing sports and wellness concepts and contributes to strengthening Bibliotekstan as a premier destination for shopping and social connection, says Emanuel Westin, Head of Business Development Retail at Hufvudstaden.