Stronger to open flagship store in Bibliotekstan

In spring 2025, Swedish activewear brand Stronger will open its first flagship store at Norrlandsgatan 10 in Bibliotekstan, central Stockholm. The 130-square-metre store will serve as a physical extension of the brand’s digital presence, offering a space for inspiring campaigns, exclusive events and a vibrant community experience.

Stronger is a global activewear brand founded to challenge convention and build something greater than a brand. With expressive design, innovative fits and a philosophy that encourages customers to “Escape Ordinary”, Stronger has grown into an international community of active women.

– This is more than just a store—it marks the beginning of something bigger. Our first flagship blurs the lines between digital and physical and creates a new kind of engaging experience, says Martin Hansson, CEO of Stronger.

– We are very pleased to welcome Stronger to Bibliotekstan. The brand complements our existing sports and wellness concepts and contributes to strengthening Bibliotekstan as a premier destination for shopping and social connection, says Emanuel Westin, Head of Business Development Retail at Hufvudstaden.