House of Dagmar takes the next step – Opens permanent store in Bibliotekstan
Following a successful pop-up venture at Smålandsgatan 20, Swedish fashion brand House of Dagmar is taking the next step in its strategic expansion. The brand is further strengthening its presence in Bibliotekstan by opening a permanent flagship store at Biblioteksgatan 12.
With a clear ambition to create a space where style meets consciousness, the new store in Bibliotekstan will serve as a central hub for both existing and new customers.
“We are incredibly excited to present our new, permanent home in Bibliotekstan. Opening our flagship store here is a major milestone for us, especially as we celebrate our 20th anniversary. It’s a testament to how strongly our vision of responsible and tim eless fashion is resonating,” says Sofia Wallenstam, Creative Director of House of Dagmar.
Founded in 2005, House of Dagmar is a global luxury fashion brand creating responsible fashion for women while honoring its Scandinavian heritage. The brand is minimalist, unconventional, and sophisticated—designing garments for the everyday life of modern women. Designed in Stockholm, the collections are produced by carefully selected manufacturers to ensure longevity with minimal environmental impact. House of Dagmar’s new store is set to open this fall and will be located in one of the area’s most sought-after retail locations.
“We are proud to welcome House of Dagmar to a long-term location in Bibliotekstan. Their values, design, and expression are a perfect complement to our existing offering and further strengthen Bibliotekstan as the leading shopping destination in the Nordics,” says Emanuel Westin, Head of Business Development Retail at Hufvudstaden.
