Hope

The Swedish brand Hope delivers timeless, minimalist pieces with a focus on quality.

Swedish fashion at its finest. At Hope, you’ll find practical and simple, yet expressive women’s and men’s clothes and accessories, from everyday looks to party outfits. Founded in 2001 by designers Ann Ringstrand and Stefan Söderberg, Hope has become an acclaimed and award-winning brand that is making its mark on the industry. Step into their flagship store on Smålandsgatan just off Norrmalmstorg and let yourself get inspired!